The explosive product ZEPETO, which has been popular in social circles recently, has attracted thousands of attention. It can be said to be an upstart in the product industry. Coupled with the flash of self-media, the limelight is no different. The App Store's free social list shows its dominance. Does it really just want to help users generate an image? If not, what is its purpose? In the end, will its fate become a monthly product? Around these questions, I will try to find answers from the perspective of a product manager. 1. Product experience Seeing is worse than hearing a hundred things, and seeing a hundred things is better than using them once. The circle of friends has been blown up, so hurry up and download a wave to keep up with the trend.
The first experience ZEPETO gave me was not a business email list social tool, but a game of personal image development. 1.1 How to play 1.1.1 Create a personal 3D image This is a necessary path for the product. Users must first be willing to create their own 3D image in order to have more extensions. The reason why ZEPETO is popular, I personally think the timing is one of the keys. iPhone's memoji is also a popular way to play, but the entry barrier is too high. ZEPETO breaks this restriction and releases the user's desire to be restricted at once. In terms of the function of creating a personal image, the dimensions of facial elements + clothing are considered more comprehensively, and the richness and detail of the replaceable content has also met the user's exploration needs for an early product.
When creating a personal image, users all hope to get an ideal result in their minds, so the initial investment time cost will be much higher than other social products. This will also raise the user's experience expectations to a new level, and they hope that the cost they pay can get enough experience return. 1.1.2 Follow other users This is the first experience of the product's social attributes, and it is also the basic step of some gameplay. In ZEPETO, you can follow other users through the friend code or enter the list in the second screen "Discovery". Following is an action that creates a relationship between users. Whether it's trying to move offline relationships online, or creating entirely new online relationships, the idea of social is very clear.