Increase brand awareness and introduce your brand to potential customers.
Create interest and desire by teaching potential customers more about their problems and how your product or service can solve them.
Nurture interest and entice the purchase by further educating potential customers about your product or service and why it’s the best solution for them.
Retain customers and build brand loyalty by educating customers on how to get the most out of your product or service and clearly demonstrating its value.
If you’re familiar with the marketing funnel, you’ll notice that these four “purposes” align broadly with the stages of the buying journey.
Either way, you’ll see that these “whys” are prefilled on the content strategy canvas because you need to create content for all purposes. After all, there’s no point in having a well-known brand if nobody ever buys anything from you, and there’s no point working to attract customers if you can’t retain them.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
However, it’s important to understand one thing before we continue:
Each piece of content can serve multiple purposes.
Many of our blog posts offer good examples of this idea in practice. For example, take a topic like “how to find low competition keywords.” This post arguably serves all stages of the marketing funnel to varying degrees.
That said, some content pieces will be more focused on solving just one problem.
For example, take our “Ahrefs vs.” page. This page explains what the industry thinks of Ahrefs compared to our competitors and showcases a few of our unique features.
Here are the problems it does and doesn’t solve by my estimations:
Depending on where you’re at in your content marketing journey, you may need to focus more on one of these “purposes” more than the other. This is where a content audit can come in handy, but that’s a topic for another day.