It is important that the store stock is actually correct! There is nothing more annoying than receiving a message after ordering that the product is not in stock. A good stock notification on your web shop is therefore crucial. Make sure that at least one correct message can be found. 2. Stock notification in Google search results If we go a step back in the funnel, we often end up at Google. You can also show your stock there in different ways. Show as rich snippet In the template for products you will find the heading 'availability'.
This allows you to indicate whether a product is 'in stock', 'out of stock' or whether it is a 'pre-order product'. The advantage is that this information is often shown in the search results, so that interested parties can immediately see whether the product can be ordered. Some web shop owners choose to give the value 'in stock' by default, in the hope that people will job function email list visit the shop and then order a related product. To avoid a high bounce, it is better to provide as accurate a value as possible. Learn more about the different types of rich snippets and their implementation here . Do you want to see if the rich snippets have been implemented properly? Then use Google's testing tool . Do you first need to convince your team to use rich snippets?
Then you can use this tool to show what it could look like for your product. Google Ad by Fabienne Chapot. Show in Google Ads Do you choose to use Google Shopping? Then you can also show a stock notification there. In addition, Google offers the 'local inventory'. Google not only shows where you can buy the product in your area, but it now also shows notifications in Google Shopping, such as: 'in store'. So do you not only sell online, but also through physical stores? Then you can boost your sales with this functionality.