On the other hand, if a page has a lot of these links, it may be more difficult to beat them than the PA and DA numbers suggest:
Links from news sites such as NYtimes.com
Editorial links from authoritative sites in your industry
Links from popular blogs
The point here is not to obsess email list over their link profile. This just helps you make an informed decision.
Step 6: Check Content Optimization
You already know that on-page SEO can make or break a website's ability to rank.
That's why it's important to focus on on-page SEO for your competitors' top 10 search results.
For example, let's say you want to rank for "gluten free cookies".
You need to look at the title tag of the page that ranks on the first page of Google.
Google search results page title
(Title tags are marked blue in search results)
The two search results use the exact same keywords, or use similar keywords in the title.
Google search for titles like
So I think these two pages are already well optimized.
Click on one of the results, then click the "Page Analysis" icon in the MozBar:
mozbar menu
This will display basic page property information:
mozbar page attribute information
If keywords are included in H1/H2 tags and URLs, you need to consider that the page is optimized.
On the other hand, if a page isn't doing ON-PAGE SEO , you can easily outrank it...even if it has decent weight.
Step 7: Discover "Easy Target" Results
When you see one or more easy-to-beat results in the top ten search results, celebrate! You found low-competitive difficulty keywords.
When you find the following conditions on the page, it means that it is a low-competition keyword
yahoo answer
Ehow.com
Buzzle
HubPages
Ebay
Blogspot (or other free blog)
press release website
E.g:
Google search results
Step 8: Assess Content Quality
Do Backlink and On-Page SEO Metrics Matter When Measuring Keyword Difficulty?
certainly!
In fact, most SEO tools only focus on these two metrics to calculate their Keyword Difficulty Score.
But don’t forget: the quality of your content is an important factor that will allow you to break through the top 10 rankings.
In other words, if you want to rank for a highly competitive keyword, your content quality must equal or exceed the content quality of the top ten search results pages.
While the process is a bit subjective, with a minute or two of digging in, you can usually get an idea of what needs to be brought to the content.
How to do it?
Search for your keyword and read the content of the top ten results .
Let's take a look at the keyword "health benefits of garlic" as an example.
google search -garlic
The first result is from healthline, a high-quality article written by nutrition experts:
healthline article
The article also cites several scientific studies, adding to the credibility of the content.
Articles citing scientific research
In other words, it takes some crazy good content to beat the #1 result.
Let's take a look at another lower ranking content, WHFoods: